Problem
Centurylink has gone through a rebrand over the last couple of years, and all digital assets needed to be updated to reflect that. Centurylink & Centurylink Small Business each needed a unique identifier that was also compliant with the new brand standards. The existing sites were not responsive and needed a facelift to the main navigation and site wide patterns.
Solution
Design a responsive site that is reflective of the new brand standards. Improve upon existing navigation and site patterns for an improved, top-of-the-line user experience.
My Role
Lead UX/UI Designer, Information Architecture, User Research, Interface Design, Prototyping & Testing
Overview
Final Design
The final redesign was fully responsive and included an overhaul of the global navigation and footers, updated hamburger menus, introduction of a “Mega Menu” as well as streamlining patterns for input fields, pricing tiers, iconography, photography and more!
